Macro
Design Founder Kitchenware for Diabetics
Founded and led industrial design, brand, and web design for a DTC business specializing in patented carb-portioning kitchenware for Type 1 and Type 2 diabetics.
View StoreReceipt Capture
Design Lead iOS 路 Android 路 Tablet 路 Web
As design lead of the QuickBooks' Receipt Capture team, I created a tool that digitizes expenses from photos using AI and OCR. It extracts and categorizes details, matching them to transactions and securely storing receipts for easy access.
View case studyResponsive help
Design & Engineering Lead iOS 路 Android 路 Tablet 路 Web
I led design and wrote production code for a redesign of the help feature, where QuickBooks users can access help content and complete tasks simultaneously.
View case studyOnboarding for Mileage Auto-Tracking
Design Lead iOS 路 Android 路 Tablet
Designed and shipped an onboarding and location permissions setup experience for mileage auto-tracking, increasing day 1 feature activation by 5.9x for new users.
Bill Pay
Design Lead iOS 路 Android 路 Tablet
Led design from 0-1 for Intuit's first launch of payment processing and credit lending of bills for business owners. Executed on research, interaction design, usability testing, and visual design. Collaborated with Head of Product, and 3 distributed teams to successfully ship.
Pre-Signup Subscription
Design Lead iOS 路 Android 路 Tablet
Collaborated deeply with engineering in bringing subscription conversion event to pre-signup top of funnel, overhauling entire new user sign up flow. Increased new paid subscriptions by 2.3x with no harm to secondary metrics.
Navigation
Design Lead iOS 路 Android 路 Tablet
Designed and shipped a new navigation experience for the QuickBooks app, collaborating with product and design leadership. Increased day 1 feature discovery from 12.3% to 55.7% for new users.
RealBotics
Product Designer Web 路 Android 路 iOS
Led the design for a consumer telepresence robotics platform on iOS, Android, and web. Designed a visual refresh, led user research, and collaborated with CEO in defining and executing product roadmap.
Fantag
Product Designer Web 路 Android 路 iOS
Designed the web and mobile experience for videographers using live sports streaming service. Led user feedback sessions to improve product experience, collaborating with CEO, CTO, and engineering.